Introduction to Xiangyuan Holding Group

      Xiangyuan Holding Group Co., Ltd., founded in 1992, is a large-scale enterprise group dominated by cultural tourism investment 600576 and operation. SH), Communications Construction Co., Ltd. (603815. SH) de facto. In 2019, Xiangyuan Holdings successfully won the honorary title of "Top 20 China Tourism Groups". At present, it has total assets of 50 billion yuan and 6,000 employees.

Xiangyuan Holdings adheres to the corporate vision of "living healthily", adheres to ecological priority and green development, takes "tourist destination builder" as its corporate mission, actively fulfills its social responsibility as a corporate citizen, and constantly explores innovative models for the development of China's cultural tourism industry.

Since 2010 set foot in the cultural tourism industry, Xiangyuan Holdings has gradually formed three major industrial clusters of cultural tourism, real estate and construction, through resource integration, industrial collaboration and professional operation, and constantly established and improved the background support system of tourism product design and development, operation management, intelligent system, capital operation, etc., and selected high-quality scenic spots with beautiful mountains and rivers, unique humanities and convenient transportation, on the premise of respecting nature and inheriting culture, through the two-way upgrading of scenic spot construction and consumption content, to provide tourists with high-quality tourism services, and is committed to making tourists "Willing to stay for more than 24 hours and yearn to arrive repeatedly", a number of unique tourist destinations have been gradually created.

It mainly includes a number of ecological and cultural resort-type tourist destinations such as Hunan Phoenix Ancient City, Hunan Zhangjiajie Huanglong Cave, Hunan Zhangjiajie Bailong Ladder, Hunan Zhaoshan, Hubei Wudang Mountain Eight Immortals Temple, Anhui Qiyun Mountain, Shandong Laoshan Mountain, Fujian Taimu Mountain, Fujian Yushan Island, Guangdong Danxia Mountain, etc., as well as Hefei-Xiangyuan Flower World Tourist Resort, Fuyang-Xiangyuan-Yinghuai Tourist Resort, Changsha-Xiangyuan-Xiangbiwo Forest Park Tourist Resort, Wanning-Xiangyuan-Xintanwan Tourist Resort, Hainan-Xiangyuan· Sanya Yanghai Tourist Resort, Ningbo-Xiangyuan-Hangzhou Bay All-for-One Tourism New Town, Hubei-Xiangyuan Bay Tourist Resort, and a number of urban leisure and experience-based tourist destinations.

Over the years, with the care and support of governments at all levels, partners and people from all walks of life, Xiangyuan Holdings has gathered growth strength, grasped development opportunities, and actively fulfilled its social responsibility as a corporate citizen. While deeply cultivating the cultural and tourism industry, with industrial poverty alleviation as the core and the construction of tourist destinations as the starting point, we will actively promote the targeted poverty alleviation model with Xiangyuan characteristics, and continue to contribute to the society in promoting the employment of the poor, improving social efficiency, and feeding the real economy.

In the future, Xiangyuan Holdings will continue to promote the in-depth integration of culture and tourism, make every effort to create a new era of tourism and vacation in China, and help more people realize their pursuit and yearning for a better life.