Xiangyuan Holding Group strategically invested in Anhui Zhiben Culture Communication Co., Ltd

On October 28, 2021, the shareholders' meeting of Anhui Zhiben Culture Communication Co., Ltd. (hereinafter referred to as "Anhui Zhiben") was held in the conference room on the 25th floor of Block A of Hefei Xiangyuan Plaza, and the acquisition of Anhui Zhiben by Xiangyuan Holding Group was successfully completed.

Anhui Zhiben Culture Communication Co., Ltd. was founded in 2014 by Ms. Wang Leilei, the main business is to provide innovative operation solutions for public cultural services and community comprehensive service operations, highlight the service characteristics of community party and mass service center venues, expand the flow entrance through the operation services of government public cultural venues (such as libraries, museums, cultural centers, exhibition halls, etc.), and meet the needs of residents as the center of the operation concept, and tailor one-stop solutions for public cultural industry venues and products. On the basis of these two, it undertakes all kinds of community cultural and sports activities and community party and mass activities supported by the government, forming a "new model of government leadership and social forces participating in community public service projects". Since its establishment, the company has successively won the honorary titles of "Cultural Innovation Award" issued by the Ministry of Culture, "Key Project of Anhui Strategic Emerging Industry Cluster Development Base" and "Top 100 Innovative Enterprises in Anhui". In addition, through close cooperation with the government, Anhui Zhiben took the lead in the formulation of bidding and evaluation standards and industry standards for public cultural services; The company's launch of the "Smart Community Digital Culture Service Platform" has also been highly recognized by the Hefei Municipal Government; The Haiheng community project operated by the company has been promoted by the Hefei Municipal Government as a standardized model of the party-mass service center in the city.

Xiangyuan Holding Group strategically invested in Anhui Zhiben, adhering to the concept of "living healthily", actively cutting into the healthy community sector, driving the property connotation with cultural elements, driving community quality with property connotation, and driving the health of residents with community quality, focusing on the operation of community venues (i.e., party and mass service centers, reading spaces, etc.) and public cultural venues (i.e., libraries, museums, cultural centers, etc.) to carry out business, and complement each other with Xiangyuan cultural and tourism resources, and take the construction of community party and mass service centers as the starting point. Enhance the digital construction of culture and society, further enhance the brand influence of Xiangyuan, and help the integrated development of cultural tourism, infrastructure and real estate of Xiangyuan Holdings.

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Anhui Zhiben business model：

Operate public cultural service venues invested by the government through government procurement, and obtain huge traffic entrances; At the same time, the company guides residents to continue to consume in the commercial format of the venue by holding a large number of free public welfare activities in the community and recruiting community KOLs as "Zhiben Group Leaders" to continuously interact with residents, so as to realize the realization of private domain traffic.

Anhui Zhiben advantage：

Operation of public cultural venues: Signing public cultural service procurement contracts with the government through bidding for the procurement projects of public cultural venues such as libraries, museums, cultural centers, archives, etc.; While operating public venues, the company diverts offline traffic to the central community venues to complete commercial realization.
(1) Provincial and municipal library management
(2) Management of urban public reading space
(3) Construction and operation of community party and mass service centers
(4) Construction and operation of community comprehensive cultural centers

Operation of community venues: Obtain government procurement income by bidding for government procurement projects in community cultural activities and community smart operations, and undertake the operation of community public service spaces. In addition, the company also generates revenue by integrating other commercial monetization channels within the community activity space to provide services and goods to community residents; At present, the main products and services in operation are: Reader Travel Services, Cultural and Sports Training Services, Book Sales, Event Undertaking, etc.
(1) The tourism product reader project is the company's most important offline monetization channel at this stage, mainly including: tourism projects for the elderly, children's weekend tours, summer camps, etc.;
(2) The construction of party building propaganda positions and the organization and undertaking of various public cultural activities;
(3) Cultural and sports training services;
(4) Book sales services;
(5) Health business, building community medical houses, cooperating with well-known hospitals across the country, providing professional services for community medical treatment, health examination, vision health, oral health, skin management, etc.;
(6) Mercure business, mainly expanding the home secondary decoration market.

Future directions：

Establish one or two central community venues in each administrative district of a single city to provide full-caliber commercial services including tourism, health, and mercure services; At the same time, the corresponding ordinary community venues will be expanded around the central community venues, and the residents of ordinary communities will be diverted to the central community venues, so as to complete the realization of business models that ordinary communities do not have.

If you need to communicate and cooperate with Anhui Zhiben in the future, the contact person and contact information are as follows: